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ADIREE was founded so that the art and design of culture can be woven into your lifestyle choices. Adirée ( pronounced Aww • Dee – Ray ) is our name. Its origin is rooted in culture, traditional storytelling, content and design—the very fabric and ‘blueprint’ of our existence. Our name’s origin, Adire an indigo-tie-dyed wax cloth is produced by Yoruba women of south western Nigeria made with care, craftsmanship, and natural technique mirroring our approach to working with and promoting globally meaningful brands.