Adirée is a brand marketing and media agency curating and implementing cultural initiatives for institutions and executive leaders seeking to improve how they engage with identity-driven audiences.
Through branding and brandable experiences (leveraging our properties), we increase engagement and meet business KPIs (such as leads). We believe in the 4Cs. Conversation + Community = Culture + Commerce.
Our global media and marketing house of brands includes some of the world’s most globally economic empowering and cross-cultural brands. These include Africa Fashion Week, Hueish, Econistas, Styliy, Craytives, The Cut Off, and Black Is Luxury.™
Adirée Atelier + & Brand Culture are our award winning studios that produces premium multi-platform communications powered by intersectionality and insights. Connecting you to culture-centered-consumers using science and art.
Headquartered in New York and Boston, Adirée operates in 23 markets. Our markets include the U.S., with multiple license partners around the globe.
We provide branding, branded content, branded experiences and events.
Our premier platform AfricaFashionWeek.com is in collaboration with our international network of professionals, who are culture centered creatives and eco-minded entrepreneurs. Working with Adirée positions you at the forefront of change, culture, and global economic leadership. We help reinforce your brand as an industry-leader with incredible global reach, influence, and awareness of intersectionality.
Brandable experiences include: NotAnotherPanel,™ Trunk Collectives (sustainability / eco-friendly exhibit), Luxury Africa Conference, and Africa Fashion Week.
Adirée is committed to using our platforms to progress, adding voices to represent mores and cultivate and curate a world where the under represented can all be seen, heard, and valued in the global economy.
The Adirée Atelier is a space that helps us establish and refine the blueprint for our purpose, vision, mission, and belief blueprint. Together leaders and stakeholders produce guiding principles and pillars that enable us to produce work that is impactful, beautiful and useful to the world.