Adirée: an ethnographic media and entertainment platform focused on polycultural identities, underrepresented voices and women.
Through creative, media, social, and experiential we serve corporate executive leaders, government and funded non profit institutions seeking to improve and cultivate engagement with socially conscious audiences.
We design, develop and deploy marketing communications that address your internal or external stakeholder needs. We leverage intellectual media properties, insights and our intersectional lens to do so. We provide marketing communications and creative services for your social impact storytelling and amplification needs.
Our brands provide intersectional insights, consumer and organizational behavioral insights, economic advocacy and empowerment opportunities to engage underserved communities.
Our branded platforms, to name a few: Africa Fashion Week, Hueish, Econistas, Styliy, Craytives, The Cut Off by Africa Fashion Week, and Black Is Luxury
Adirée was founded in 2009, as a consumer-facing ethnographic media, event-marketing and content marketing company. Today we advise executive and corporate leaders in leveraging ethnicity driven data + ethnographic evidence based research for corporate and consumer engagement. Together, we’re dedicated to social impact and healthy messaging across poly-cultural identities.
We leverage owned media IPs that are world-renowned for their culture-convening power, economic empowerment and social impact across margenalized communities.
Our award winning studios Adirée Atelier + & Brand Culture manages relationships with multicultural creatives (engineers, graphic designers, illustrators, editors, influencers) who collaborate to produce premium media and marketing campaigns powered by intersectionality and insights.
“Improving engagement with socially conscious stakeholders using science and art is our mission.” – Founder Adiat ‘Sadé’ Disu
Adirée is committed to designing, developing and deploying branded marketing communications and media platforms to communicate, connect, and cultivate inclusive leaders and brands.
Spreading the power of identity + cultural inclusion in the global marketplace.™
We provide branding, branded content, branded experiences and events.
Our premier platform AfricaFashionWeek.com is produced in collaboration with our international network of professionals, who are culture centered creatives and eco-minded entrepreneurs. Working with Adirée positions you at the forefront of change, culture, and global economic leadership. We help reinforce your brand as an industry-leader with incredible global reach, influence, and awareness of intersectionality.
Brandable experiences include: NotAnotherPanel,™ Trunk Collectives (sustainability / eco-friendly exhibit), Luxury Africa Conference, and Africa Fashion Week.
Headquartered in New York and Boston, Adirée operates in 23 markets. Our markets include the U.S., with multiple license partners around the globe.
The Adirée Atelier is a space that helps us establish and refine the blueprint for our purpose, vision, mission, and belief blueprint. Together leaders and stakeholders produce guiding principles and pillars that enable us to produce work that is impactful, beautiful and useful to the world.