Adirée (awe · dee · rray): a marketing communications agency for brands who need to authentically connect with multi-ethnic and multi-cultural audiences.
We offer scroll-stopping branding, marketing & communication services to meet your consumer engagement goals.
Meet your deep and rich brand engagement KPIs, by accessing intellectual media and marketing properties that foster longterm relationships with audiences.
Our media, marketing, and marketplace platforms, to name a few are Hueish, Econistas, Styliy, Craytives, The Cut Off by Africa Fashion Week, Africa Fashion Week™, Shop Adirée and Black Is Luxury™.
Via our owned media IPs, you can design, develop and deploy native marketing and communication strategies to gain insight into audiences within multicultural/ polycultural consumer affinity groups.
Our media IPs are world-renowned, awarded, and written about by academic scholars for their convening power of culture, economic empowerment, and social impact across marginalized communities.
Spreading the power of identity + cultural inclusion in the global marketplace.™
Adirée is committed to designing, developing and deploying branded marketing communications and media platforms to communicate, connect, and cultivate inclusive leaders and brands.
We provide branding, branded content, branded experiences and events.
Our premier platform AfricaFashionWeek.com is produced in collaboration with our international network of professionals, who are culture centered creatives and eco-minded entrepreneurs. Working with Adirée positions you at the forefront of change, culture, and global economic leadership. We help reinforce your brand as an industry-leader with incredible global reach, influence, and awareness of intersectionality.
Brandable experiences include: NotAnotherPanel,™ Trunk Collectives™ (sustainability / eco-friendly exhibit), Luxury Africa Conference™, and Africa Fashion Week™.
Headquartered in New York and Boston, Adirée operates in 23 markets. Our markets include the U.S., with multiple license partners around the globe.
The Adirée Atelier is a space that helps us establish and refine the blueprint for our purpose, vision, mission, and belief blueprint. Together leaders and stakeholders produce guiding principles and pillars that enable us to produce work that is impactful, beautiful and useful to the world.