Adiree | Shop Global Fashion
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Our Brands

Adirée is a global media and marketing house that develops and owns some of the world’s most globally economic empowering and cross-cultural brands. These include Africa Fashion Week, Hueish, Econistas, Styliy, Craytives,  The Cut Off, and Black Is Luxury.™

In addition to brand development, we provide culture-centered content, experiences and events; including the Luxury Africa Conference, Trunk Collectives (sustainability / eco-friendly exhibit), and Africa Fashion Week.


We believe in the 4Cs. Conversation + Community = Culture + Commerce.

Adirée Atelier + & Brand Culture are our award winning studios that enhances company’s development of marketing and communications across intersectionality using insights and innovative campaigns. 

Our Markets

Headquartered in New York and Boston, Adirée operates in 23 markets. Our markets include the U.S., with multiple license partners around the globe.

Our Platforms

Our premier platform AfricaFashionWeek.com is in collaboration with our international network of professionals, who are culture centered creatives and eco-minded entrepreneurs. Working with Adirée positions you at the forefront of change, culture, and global economic leadership.  We help reinforce your brand as an industry-leader with incredible global reach, influence, and awareness of intersectionality.

Culture & consciousness

Adirée is committed to using our platforms to progress, adding voices to represent mores and cultivate and curate a world where the under represented can all be seen, heard, and valued in the global economy. 

adirée Atelier

The Adirée Atelier is a space that helps us establish and refine the blueprint for our purpose, vision,  mission, and belief blueprint. Together leaders and stakeholders produce guiding principles and pillars that enable us to produce work that is impactful, beautiful and useful to the world.