Get to know the brand

About our brand and history

Adirée was founded so that cultural contemporary interpretation of art, design, and beauty can be sustainably woven into lifestyle choices. Adirée ( pronounced Aww • Dee – Ray ) is our name. Its origin is rooted in culture, traditional storytelling, content and design—the fabric and blueprint of our existence. Our name’s origin, Adire an indigo-tie-dyed wax cloth is produced by Yoruba women of south western Nigeria made with care, craftsmanship, and natural technique— mirroring our approach in working with and promoting globally meaningful brands.