A Drop bath and body oil was launched by (and can be found on) Shop Adirée, a lifestyle and multi-media e-commerce platform, whose ethos is: “Made For Life,” and slogan: “Lifestyle for the Cultured” features brands influenced by culture and heritage.
To mark the company’s entry into the beauty and self-care industry, Adirée launches A Drop, a line of aromatherapeutic lifestyle essentials designed to relax, nurture, and enrich the mind, body, and soul.
A Drop is a bath and body oil designed for the health-conscious individual who wants a natural, easy, and effortless way to cultivate a healthy skincare regimen while living their best life. The E-commerce Founder, Sadé Adiat Disu, stated:
“I’m used to concocting healthy natural beauty products, especially those taught to me by West African mother and then her mother, however, I had friends who wanted my recipes yet were tired of feeling like chemists and trying to figure out how much of what to use.”
Adiat further explains
“I gave birth to A Drop to promote simple- living, self-care centric products that are dual purpose and pure.”
The premiere of A Drop features its first product: a blend of essential oils designed to enhance relaxation, moisturize the skin, and uplift the mood.
Adiree sources A Drop ingredients from India, Bulgaria, Egypt, and Morocco, which is in line with Adiree Company and the commitment to creating cross-cultural platforms and retail/ marketing opportunities for multicultural-minded individuals to experience diversity (example: Africa Fashion Week and its local peripherals in AFW New York etc).
“As part of our authentic living campaign we cultivated a product that encourages humans to live their best lives, experience culture in the most relaxing and healing way. Just add “A Drop” of our product to any of your skincare or self-care regimen (head to toe routine). You’re welcome.” – Sade Adiat Disu
