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Our Brands
Adirée (awe · dee · rray): a marketing and media agency for mission-driven brands and business leaders who must establish or increase brand engagement across diverse audiences.
We help you do so through our proprietary engagement frameworks The 4Cs: Culture + Content = Community + Commerce.
Improve brand engagement, impressions, and trust with B2B, B2C, and B2E stakeholders.
Foster deeper and more trustworthy relationships with audiences and organically meet brand engagement KPIs by accessing our media IPs, marketing and communication frameworks, and marketing properties.
Our media, marketing, and marketplace properties, to name a few are Hueish, Econistas, Styliy, Craytives, The Cut Off by Africa Fashion Week, Africa Fashion Week™, Shop Adirée and Black Is Luxury™.
Via bespoke services and/or our owned media IPs, you can design, develop and deploy native marketing and communication strategies to gain insight into audiences.
Our frameworks, marketing and media IPs are world-renowned, awarded, and written about by academic scholars for their convening power of culture, economic empowerment, and social impact across diverse audiences.
Our brand engagement experiences are backed by our unmatched data and intelligence on culture-centered consumers and insights on the role ethnicity plays in consumers journeys.
Press & Features
Culture, Connection & Community
Spreading the power of identity + cultural inclusion in the global marketplace.™
Adirée is committed to designing, developing and deploying branded experiences to communicate, connect, and cultivate inclusive leaders and brands.
intersection of culture, content, and community.
Our Platforms
We provide brand marketing, branded content, branded experiences to connect and build communities.
Our premier media and marketing platform AfricaFashionWeek.com is produced in collaboration with our international network of professionals, who are culture centered creatives and eco-minded entrepreneurs.
Working with Adirée positions you at the forefront of change, sustainability culture, and global economic leadership. We help reinforce your brand as an industry-leader with incredible global reach, influence, and awareness of intersectionality.
Brandable experiences include: NotAnotherPanel,™ Trunk Collectives™ (sustainability / eco-friendly exhibit), Luxury Africa Conference™, and Africa Fashion Week™.
Our Markets
Headquartered in New York and Boston, Adirée operates in 23 markets. Our markets include the U.S., with multiple license partners around the globe.
adirée Atelier
The Adirée Atelier is a space that helps us establish and refine the blueprint for our purpose, vision, mission, and belief blueprint. Together leaders and stakeholders produce guiding principles and pillars that enable us to produce work that is impactful, beautiful and useful to the world.