New York, NY-May 2012-Adirée, the parent company and producer of Africa Fashion Week New York (AFWNY) launches a photo campaign themed “Luxury Untamed”. AFWNY, a luxury multi-day event produced by Adirée, will take place at the Broad Street Ballroom on July 12th, 13th, 14th in New York City’s financial District.
The campaign, photographed by Avaloni Studios, reflects the unpolished side of high-end lifestyle. That is, the man or woman who is all about the luxury lifestyle who has a wild and contradictory “unsophisticated side to them as well”, regardless of how “how class” one can be perceived to be. Those statement-making photos simultaneously represent the free spirits of the emerging African designers—their talent and unique fashionable aesthetics which cannot be tamed by social constraints.