Nigeria Opens Doors to Luxury

Tapping into Nigeria’s market is the main goal of high-end, global luxury brands. The wealthy elite in the country have quite the appetite for the stuff on the top-shelf, but obtaining those items haven’t always been so easy. Since luxury brands sell and display their goods in internationally-known markets like Paris, London, and Milan, it’s time they start placing an emphasis on the importance of the African market. Designer Ozwald Boateng (who we did a profile on earlier this week) says the market in Nigeria has “enormous potential to become a key luxury capital of Africa.” (http://www.businessweek.com/ap/2012-03/D9TLFU782.htm)

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