The Jewel by Lisa Spring 2013 collection exhibits characteristics that of the Fulani tribe of Nigeria showcasing earrings, calabashes, cowries, and even the stick used to herd their cattle is showcased on the fabric. The collection is made up of pieces that are colorful, modern and chic; created from silk fabric that have detailed patterns and eccentric graphics. Be it that this collection is so well coordinated in theme makes the Jewel by Lisa 2013 Ad Campaign stand out, as well as the customer wearing it.