NEW YORK – April 30, 2014 –Adiree Public Relations and Communications (Adiree), May 3rd in Lagos, Nigeria at the Intercontinental Hotel, Kofo Abayomi Street – Plot 52, Victoria Island, 100001 at the Women: Inspiration & Enterprise (WIE) Africa Symposium– prior to the World Economic Forum Africa will launch its’ Public Relations & Communications panel “With Style and Strategy: Positioning Africa Globally through Public Relations and Communications” (Positioning Africa Globally) moderated and curated by Adiat Gbemisola Folashade Disu, CEO of Adiree , Director and Founder of Africa Fashion Week(s)
At 2:35 PM WAT, the “With Style and Strategy: Positioning Africa Globally through Public Relations and Communications” panel will serve to inspire the next generation of African female leaders and brands to take greater part in the development of the continent and to bring together a diverse collection of leaders to dialogue and exchange ideas about Africa’s need for quality Public Relations and Communications.
With the motto: Luxury Brands Focused Globally and under Adiat Disu’s auspices, Adirée focuses on positioning Africa, as a destination for luxury brands, and has taken exclusive brands from Africa and placed them on nationally esteemed and recognizable stages via placements in three years. The result: increased awareness of African fashion by 8.5 million views; $300 K+ generated in financing for African designers and artisans, to showcase in the U.S; media such as CNN International ( CNN Interviews), Los Angeles Times , Destiny Magazine (South Africa), Elle (Bulgaria), Black Enterprise, Washington Post, and Huffington Post, exposing emerging brands from Africa.
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During the Public Relations and Communications panel, a more balanced look on how Public Relations and Communications can influence the ongoing economic development on the continent, across various industries (Entertainment, Banking, Government). While gains in Nigeria’s GDP have been applauded, these gains can reach a greater mass, through effective and strategic communications. With the mission of promoting equitable economic growth through further development of the PR and Communications industry, the panelists will also discuss the growing need and business opportunities for women in the fields of public relations and communications. Speakers include :
- Gbenro Ajidabe, Actor (Mnet) & Model
- Kandia Johnson, Contributor for Black Enterprise and Global Communications Strategist
- Liz Ngonzi, Global NGO Branding Thought Leader / NYU Professor
- Lola Odedina, General Manager and Head of Communication and External Affairs / GT Bank
For more information on WIE, please visit https://www.wienetwork.org/ Schedule : https://www.wienetwork.org/wieafrica2014/schedule/
WIE Africa is an inspirational annual conference and community designed to empower the next generation of women leaders. WIE, which stands for Women: Inspiration and Enterprise, first launched in 2010 in New York and is a dynamic gathering of women leaders sharing their stories and working together to achieve social change. Over the years, WIE has attracted an incredible lineup of speakers including Graca Machel, Donna Karan, Isha Sesay, Tyra Banks, Melinda Gates, Diane von Furstenberg, Nancy Pelosi, Jill Biden, Cherie Blair, Precious Motsepe, Baroness Valerie Amos, Ted Turner, Alek Wek and Iman.
Following their launch in Cape Town last year, founder Dee Poku chose the vibrant city of Lagos on May 3rd, 2014 for the second annual WIE Africa to take place in Joining founder Dee Poku as hosts, are philanthropist Toyin Saraki, renowned designer Folake Folarin Coker, media personality Julie Gichuru and talk show host Mo Abudu (Crowned the Oprah of Africa, by CNN ) Registrations begins From 8:30am to 9:20am WAT, participants will learn from African and Global expatriates and repatriates about the growing economies and lucrative natural resources, Africa is poised to host, thus regarded as a player on the global stage. However, a conscience review of how constituents are to control and manage economic development, as well as interact with global partners on the world stage. Participants will also hear what it takes to be a truly effective leader in a global economy and hear from inspiring visionaries on the theme: “Bridging The Gap – The Global Leader”. From finance to fashion, media to entrepreneurship. To register please visit Register: http://bit.ly/adireeprpanelwie
ABOUT ADIREE COMPANY (pronounced : Aw-Dee-Ray) was founded in 2009 Adiree (http://www.adiree.com/about) is the premier public relations & communications firm in New York for promoting & branding African and Global business leaders in multiple industry segments, from Banking, Retail, Luxury, Beauty, Hospitality, Lifestyle, Media and Entertainment to Government, Non-profit, Energy and Natural Resource organizations,” FORBES AFRICA & Black Enterprise
ABOUT WIE : WIE Africa ( www.wienetwork.org ) is an inspirational annual conference and community designed to empower the next generation of women leaders. WIE, which stands for Women: Inspiration and Enterprise, first launched in 2010 in New York and is a dynamic gathering of women leaders sharing their stories and working together to achieve social change. Over the years, WIE has attracted an incredible lineup of speakers including Graca Machel, Donna Karan, Isha Sesay, Tyra Banks, Melinda Gates, Diane von Furstenberg, Nancy Pelosi, Jill Biden, Cherie Blair, Precious Motsepe, Baroness Valerie Amos, Ted Turner, Alek Wek and Iman.
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