Africa, Luxury, Fashion by Boston Native, Founder of Africa Fashion Week at Harvard Africa Business Conference

Contact:                                                                                        For Immediate Release
Public Relations Associate: Jen  

Boston Native, Africa Fashion Week Director, Adiat Disu to Speak at Harvard Africa Business Conference on Luxury + Africa + Retail

February 15th, 2013- Boston, MA- Adiat Folasade Disu, a Boston native and graduate of Bentley University (Business school of Accounting and Finance) on Saturday, February 16th will be a panelist at the upcoming 15th Annual Harvard Africa Business Conference, to be held from February 15th-17th, 2013.

Disu, the President of Adiree (a communications and branding firm in New York), who produces Africa Fashion Week held in July, annually supported by Mayor Bloomberg ; along with West African designer Ituen Basi (West Africa), East African designer Ally Rehmtullah  and Founder of Africa’s first Fair Trade Certified apparel company Chid Liberty of  Liberty & Justice will speak about challenges and opportunities related to Africa’s emerging retail culture and fashion goods.

The panel will explore the African fashion industry by thoroughly examining each step of the value chain, current incentives and key considerations around local versus outsourced production to achieve cost competitiveness.

READ  Event Review: Africa's Luxury Group Adiree Showcases Africa's Fashion Designers During New York Fashion Week

Africa continues to be a topic of interest, and in most recent events, drawing upon the biggest names in the industry; names including LVMH, PPR, Hermes, designers such as Jean-Paul Gaultier, Manolo Blahnik and Vivienne Westwood at events such as the International Herald Tribune Conference in Rome, Italy. The highlight of the Harvard conference is that native Africans within these industries will provide personal hands on experience about Africa’s potential as a market for luxury goods.

“It’s clear, Africa in itsemergence as a consumer of luxury goods -1 billion population, 70% under 30 making it the youngest continent, 1.4 trillion spending forecast by 2020 – looks appealing to many,  however, our main focus and concern are the brands coming from Africa that will transcend seas and resonate with indigenous consumers and worldwide,” states Disu.

“With the motto: Luxury Brands Focused Globally, Adirée TM has focused on re-branding Africa, as a destination for luxury brands, and has taken exclusive brands from Africa and placed them on nationally esteemed and recognized platforms via placements in distinguished media outlets like CNN, Elle, Washington Post, Huffington Post, and more,” says Disu.

READ  Africa Luxury Group Adiree features African Designers In Showroom During New York Fashion Week

Through partnerships, quality productions, campaigns, and media placements Adirée is establishing the way consumers should view products from Africa (i.e. Made in Angola, Made in Zimbabwe, or Made in Nigeria).  Using communication strategies such as  hosting international “Africa fashion Weeks” ignited a trend, via their original idea of establishing and hosting African Fashion Weeks throughout fashion capitals thus birthing Africa Fashion Week throughout fashion capitals thus Africa Fashion Week New York |  London | Paris | Milan | Berlin | Tokyo.

The result; increased awareness of African fashion by 8.5 million views; $100+ K generated in financing for African designers and artisans, to showcase in the U.S, and support from Mayor Bloomberg.

For more information about the event please visit Harvard Africa Business Conference.



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