Conscious and Cultural Concept Store Opens During New York Fashion Week
Media contact(s)
Adiat Disu
Communications Director
Adiree Communications & PR
Tel: +1 888 520 9602
E: pr@Adiree.com
Jisette Duran
Digital Communications & Community Lead
Adiree Communications & PR
Tel: +1 888 520 9602
26 August 2016
Adirée Communications and Public Relations Launches Trunk Collectives Platform to Build and Sell Multicultural and Conscious Driven Brands During New York Fashion Week Africa
New York, August 30, 2016 — Adirée has launched it’s first Concept Store, via it’s newest platform Trunk Collectives (www.trunkcollectives.com/), taking place September 8th, in SOHO, 104 Charlton Street (between Hudson Street. and Greenwich Street).
Trunk Collectives is a platform hosting multicultural and ethical brands to present, sell and build brands capacity. The platform is designed to help expand the popularity of vendors as well as to advocate diversity through a contemporary series of sales events and concept stores.
Trunk Collectives is apart of NYFW Africa, and will take place on September 8th, New York City and is sponsored by Aveda and New York Surgical Arts.
Doors open at 3:30 PM EDT, with a presentation beginning at 4 PM EDT. Tickets are available for purchase here : https://bit.ly/NYFWAfrica .
Trunk Collectives is the first implement of its kind that will enable companies to better understand key development factors that stimulate collaboration through the presentation of merchandise as well as the exchange of thoughts and/or opinions that help build brands and companies. This community driven retail will give businesses vital ammunition to help better position their brands and merchandise in the New York market, as they are displaying their merchandise to potential business partners, vendors and customers. Popular designers such as Christian Louboutin, have incorporated ecofriendly prints into their collections much like the designers that will be featured in Trunk Collectives.
“Research shows that 230,000 people are attending Fashion week events in New York,” says Adirée Digital Community Content Developer Jisette Duran. “Diversity helps to capture a bigger consumer market, thus what Trunk Collectives helps contribute to by offering a sale and multicultural-led platform for businesses.”
Trunk Collectives features:
- Chrystelle Ntomb
- Fikirte Addis
- Shangani Fashions
- TEGAA Ethical Luxury Jewelry and Accessories
- Assortment of Designers from Adiree.com
Trunk Collectives leverages existing multicultural marketing platforms by Adirée , expertise and tools to create a powerful platform for responsible businesses wishing to better understand how their operations might affect the sales of their merchandise.
“We’re very excited about working with different designers along with vendors whom all have something unique to offer,” added Duran “This will nurture the goal of Trunk Collectives multicultural advancement.”
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