New York | Nigeria | Global
Sister brands: Eat Pray Overachieve and Eat Pray Mom are the brainchildren of Biodun Daphrede, a Media Entrepreneur, Author, and Human Resource professional who desires to help people live their best lives.
Daphrede started EatPrayOverachieve and Eat Pray Mom to inspire others who want to experience their dream careers (professionally and personally).
Her overachieving audience is young or young-at-heart, millennial moms (or moms-to-be) hungry, techie and style-savvy.
Sade Disu's social impact campaigns deployed for USAID.gov and agency partners were revolutionary for USAID.gov + agency partners. Sadé aligned content and experiential activations with our social impact missions while helping our policy trend, gain, and maintain consumer engagement and stakeholder trust.
Susan Elfison-McGee
USAID.gov
Strategic Communications Specialist
Strategic Communications Specialist
Adiat & her PR company launched the campaign "Luxury Untamed" for
AFWNY in May 2012 highlighting the significance of African Luxury in the western Fashion Industries. The campaign sparked numerous discussions which formed the
collaboration between Adirée & The Fashion Institute of Technology to further tap into this realm. The campaign was well received and has set yet another precedent for the way we view African Fashion.
A true leader see's things first, then get's the world to see what they see & Adiat has managed to do this time & time again and will continue to do so. I am honored to be her friend, her peer, & her colleague. She is the true definition of a leader and business
woman.
Farai Simoyi
Brand Owner & Head of Virgil Abloh 'Post-
Modern' Scholarship Fund &
EquityLack of Brand Identity, Reputation, Trust, and Engagement.
Brand + Digital Transformation and Segmentation:
- Establishing cohesive brand visuals, brand guides and voice for 10+ year old parent brand Eat Pray Overachieve.
- Creating a peripheral brand (product segmentation, differentiation, and customization) that co-exists with the parent brand while engaging a new audience and target clientele: professional moms.
- Establish brand guide and marketing direction for Eat Pray Overachieve
- Launch new brand Eat Pray Mom.
- Deliver a single newsletter communication ( example: http://eepurl.com/bXT-Av ), providing clients with digital assets + directions for maintaining brand vision.
The brand transformation significantly impacted Biodun Daphrede’s personal and professional brand. She saw a 30% increase in web traffic and social media engagement and also landed personal consulting clients.
Below is her brand + digital transformation is captured:
$3M
In sales
3.5B
Earned Media Impressions
+17% pts
Increase in brand trust