{"id":8644,"date":"2013-11-14T05:00:12","date_gmt":"2013-11-14T09:00:12","guid":{"rendered":"https:\/\/africafashionweek.com\/newyork\/?p=8644"},"modified":"2013-11-14T05:00:12","modified_gmt":"2013-11-14T09:00:12","slug":"q-africa-enyo-jewelry","status":"publish","type":"post","link":"https:\/\/adiree.com\/magazine\/q-africa-enyo-jewelry\/","title":{"rendered":"Q & Africa | Enyo Jewelry"},"content":{"rendered":"
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\u00a0 \u00a0 This week\u2019s Q & Africa will be featuring jewelry designer Enyonam.\u00a0 Enyonam is a vibrant individual who resides in Washington, DC.\u00a0 She is the creator and designer of Enyo Jewelry.\u00a0 <\/b>Her background story is very rich and colorful, and she effectively channels that through her designs.\u00a0 Each piece is captivating and it is VERY tempting to buy them all!\u00a0 Enyonam doesn\u2019t get carried away with all the flashy attributes that come with being a designer, she puts customer satisfaction first, remains original, and stays very humble.\u00a0 We\u2019re glad that we got a chance to interview her; here\u2019s what she had to say!<\/p>\n

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\"EnyoJewlery\"<\/a>
EnyoJewlery<\/figcaption><\/figure>\n

1. Why is your brand, product, or service important to consumer\u2019s lives?<\/b><\/p>\n

\u00a0\u00a0 \u00a0 A lot of consumers look for standard products, large and famous brands, and repetitive behaviors because this simplifies their shopping experience. However, there are lots of consumers who are the EXACT opposite. These consumers are flexible about their style, adapt to new trends easily, and try to find niches within and outside of these trends. These people seek a personal experience with a brand, an exchange of interests, care, and a passion for same themes and products. This is why platforms such as Etsy<\/b> are so successful – all of these producers and consumers are into handmade art, design and fashion, and want a unique customer experience. It is such consumers that actively look to express their unique styles by ‘discovering’ new, up-and-coming brands, and finding one-of-a-kind products, and wearing them proudly.<\/p>\n

\u00a0 \u00a0 Enyo Jewelry<\/b> aims to reach out to those consumers.\u00a0With this brand, I have\u00a0created a small niche of jewelry making that has been influenced by designs across the whole African continent.\u00a0 I use beads and pendants imported from many different countries, including Ghana, the Ivory Coast, Kenya and Ethiopia. Every bead, every necklace, and every pair of earrings has a unique story to tell.<\/p>\n

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2. How do you integrate culture, innovation, or sustainability within your company?<\/b><\/p>\n

\u00a0\u00a0 \u00a0 My main idea behind Enyo Jewelry<\/b> is to promote different traditions, appreciate art from different places across West and East Africa, and to create new fusions with all of these cultures. I grew up in Germany, but my extended family comes from all over the continent [Africa], including Ghana, Guinea and Togo. Between travels, my family would always bring jewelry back for me; they became my favorite pieces to wear.\u00a0Growing up between lots of different cultures has made me a very sensitive person when it comes to culture.\u00a0 It was these experiences and influences that gave\u00a0me the motivation to start Enyo Jewelry<\/b>.<\/p>\n

\u00a0 \u00a0 In the longrun,\u00a0I would like\u00a0to create pieces that have gone through a sustainable product and value chain.\u00a0I am\u00a0producing jewelry with a dominant element of African design inspirations; all the beads and pendants originate from the African continent.\u00a0My aim therefore is to find reliable local traders and producers of these beautiful products, and to be an ethical, sustainable producer of jewelry for those customers who value the origin of the products they buy as much as\u00a0I do. There is a heavy demand for socially and environmentally conscious shopping;\u00a0I believe that I\u00a0can feed this market by becoming one of the main actors producing high quality and high value products originating from different places throughout Africa, this would be the fulfillment of\u00a0my dream. I would also be helping small local producers and traders of beads and pendants.<\/p>\n

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\u00a03. Why are you so unique?<\/b><\/p>\n

\u00a0\u00a0 \u00a0 I am currently a one-woman-brand with the aim to expand.\u00a0I have a background in international development; hence\u00a0my focus remains heavily on expanding\u00a0my business into a socially conscious enterprise.\u00a0My primary focus is to build a business that entails a strong ethical component. To the contrary, I live for building and creating impact beyond my personal needs and wants. Educated in urban policy and development,\u00a0I am\u00a0highly interested in the liaison between building an innovative model of a social enterprise aimed at tackling urban poverty, having impact on, and improving lives of people in cities in the Global South, and appreciating the promotion of unique arts and traditions.<\/p>\n

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\u00a0 \u00a0 \u00a0Also, I keep up to date with technology and the fast pace in which the internet is developing, because it is also a crucial factor to creating a social business with the intent of a\u00a0long-lasting impact. Lastly, the profits of Enyo Jewelry<\/b> will be used to help\u00a0create a center for local craftsmanship in Accra or Dakar, so that more small-scale jewelry designers can find their way into the international market.<\/p>\n

\"Enyonam\"<\/a>
Enyonam<\/figcaption><\/figure>\n

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You can buy Enyo Jewelry\u2019s <\/b>bespoke beauties here: http:\/\/www.etsy.com\/shop\/EnyoJewelry?ref=ss_profile#<\/a><\/p>\n

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Follow Enyo Jewelry <\/b>on Twitter: @EnyoJewelry\u00a0<\/b><\/p>\n

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\u00a0 \u00a0 This week\u2019s Q & Africa will be featuring jewelry designer Enyonam.\u00a0 Enyonam is a vibrant individual who resides in Washington, DC.\u00a0 She is the creator and designer of Enyo Jewelry.\u00a0 Her background story is very rich and colorful, and she effectively channels that through her designs.\u00a0 Each piece is captivating and it is…<\/p>\n","protected":false},"author":1,"featured_media":8656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[169,171,170,172],"tags":[552,1277,2207,174,176,185,223,198,136,1525,1526,933,1952,1953,2208,2209,2210,314,1234,1006],"_links":{"self":[{"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/posts\/8644"}],"collection":[{"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/comments?post=8644"}],"version-history":[{"count":0,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/posts\/8644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/media?parent=8644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/categories?post=8644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/tags?post=8644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}