{"id":8321,"date":"2013-10-14T05:34:23","date_gmt":"2013-10-14T05:34:23","guid":{"rendered":"https:\/\/africafashionweek.com\/newyork\/?p=8321"},"modified":"2018-06-04T21:23:47","modified_gmt":"2018-06-04T21:23:47","slug":"africa-fashion-fashions-last-resort-is-ethiopian-designer-mafi","status":"publish","type":"post","link":"https:\/\/adiree.com\/magazine\/africa-fashion-fashions-last-resort-is-ethiopian-designer-mafi\/","title":{"rendered":"Fashion’s ‘Last Resort’ | Africa Fashion Designer Mafi"},"content":{"rendered":"
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Hand-weaving is a traditional craft practiced by every part of Ethiopia. \u00a0In each region’s language, the art of story-telling woven into patterns and colour is used to create collections that we can enjoy and love.<\/em><\/p>\n

Ethiopian fashion designer Mahlet Afework (Mafi),\u00a0<\/a>\u00a0introduces us to her 2014 collection the “Last Resort” featuring \u00a0hand-woven fabrics made by these extraordinary female weavers.<\/p>\n

This season\u2019s motif \u00a0Dinguza, the name of the pattern on many of Afework\u2019s pieces for her 2014 collection is the product of the Dorze people in the Chencha region of southern Ethiopia.<\/p>\n

\"Africa<\/a><\/p>\n

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Afework’s exceptional eye to detail is coupled with the richness and diversity of Ethiopian culture. Her modern interpretations of traditional fabrics and engagement with the communities that produce them classifies this fashion label as one to watch.
\n\"DSC_0561\"<\/a>From time to time we all have an extreme need for a fresh perspective – a light bulb to be switched on.<\/p>\n

In 2012, after discovering\u00a0Mahlet Afework, the founder and designer for\u00a0Mafi, in Ethiopia during Adiree ‘s partner’s\u00a0Source Africa \/ Hub of Africa Fashion Week \u00a0event, <\/a>we realized that Mafi was the antidote-\u00a0\u00a0the light to be added to the New York ‘s darkening fashion scene- thus our Director’s need to immediately bring her into New York to showcase.<\/p>\n[nggallery id=204]\n

Mafi out of several African fashion labels from the continent, was selected to showcase in New York, being the second Ethiopian designer to showcase in New York- hand selected by \u00a0Ms. \u00a0Adiat Disu,\u00a0\u00a0the director of Adiree, producers of Africa Fashion Week in New York.<\/p>\n

Thanks to partners at the USAID \/ Compete Africa, we were able to ensure that New York’s introduction to Mafi would be a success.<\/p>\n

[nggallery id=114]\u00a0Her 2012 showcase \u00a0provided New York’s fashionistas and international visitors \u00a0with light-weight cottons and \u00a0story-telling through colour- with patterns and motifs from Southern and Northern regions of Ethiopia.<\/p>\n

Her collections has always been about her interpretation of \u00a0Ethiopian culture, a\u00a0fusion of traditional Ethiopian fabrics married with modern perspective.<\/p>\n

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What makes the bond between traditional fabrics and her modern perspective stronger is her interaction with communities that produce each fabric. The fibers that hold her collection together are made from sustainable efforts.<\/p>\n

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MAFI
\nEmail:\u00a0info@mafimafi.com<\/a>
\nWebsite:\u00a0www.mafimafi.com<\/a>
\nAddis Ababa, Ethiopia
\nFacebook: MAFI
\nTwitter: @MafiEth<\/p>\n

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              Hand-weaving is a traditional craft practiced by every part of Ethiopia. \u00a0In each region’s language, the art of story-telling woven into patterns and colour is used to create collections that we can enjoy and love. Ethiopian fashion designer Mahlet Afework (Mafi),\u00a0\u00a0introduces us to her 2014 collection the “Last…<\/p>\n","protected":false},"author":1,"featured_media":8496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[169,171,170,172],"tags":[324,185,116,179,2127,1021,136,2128,2129,2130,413,2131,2132,2133,521,2134,146,2135,2136,1226,2137,2138,2139,595,2140],"_links":{"self":[{"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/posts\/8321"}],"collection":[{"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/comments?post=8321"}],"version-history":[{"count":1,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/posts\/8321\/revisions"}],"predecessor-version":[{"id":14008,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/posts\/8321\/revisions\/14008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/media?parent=8321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/categories?post=8321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/tags?post=8321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}