{"id":7651,"date":"2013-08-01T03:00:44","date_gmt":"2013-08-01T07:00:44","guid":{"rendered":"https:\/\/africafashionweek.com\/newyork?p=7651"},"modified":"2018-06-05T01:10:56","modified_gmt":"2018-06-05T01:10:56","slug":"fashion-capital-leads-in-sustainable-luxury-presenting-africa-fashion-week-in-new-york","status":"publish","type":"post","link":"https:\/\/adiree.com\/magazine\/fashion-capital-leads-in-sustainable-luxury-presenting-africa-fashion-week-in-new-york\/","title":{"rendered":"POST PRESS RELEASE: Fashion Capital Leads In Sustainable Luxury Presenting Africa Fashion Week in NY"},"content":{"rendered":"
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\nFOR IMMEDIATE RELEASE<\/p>\n

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Fashion Capital Leads In Sustainable Luxury presenting Africa Fashion Week in New York \u00a0\u00a0<\/i><\/b><\/p>\n

\"Sydney<\/a>Africa Fashion Week, produced by Adir\u00e9e<\/a>, took place on Thursday July 18th<\/sup>, Friday July 19th<\/sup> and Saturday July 20th<\/sup>, 2013 in the Broad Street Ballroom<\/a>\u00a0 located in New York City\u2019s financial district at 41 Broad Street.\u00a0 Adiree hosted 3 days of press conferences and three days of runway events showcasing 16 international designers from the African Diaspora. \u00a0With this year\u2019s theme of \u201cThe Pattern of Sustainable Luxury\u201d covered by Huffington Post<\/a>, \u00a0\u00a0Adiree, introduced New York to designers that were profitable, luxurious, sustainable, and eco-friendly.<\/p>\n

Adir\u00e9e<\/a>\u00a0TM<\/a><\/sup>\u00a0is a communications and branding firm focused on fashion, home decor and beauty- with the motto:\u00a0Luxury Brands Focused Globally.<\/i>\u00a0Under the auspices of Adiat Disu,\u00a0Adir\u00e9eTM\u00a0 <\/sup>focuses on re-branding Africa, as a destination for luxury brands, and has taken exclusive brands from Africa and placed them on nationally esteemed and recognizable stages via placements. The result: increased awareness of African fashion by 8.5 million views;\u00a0 $100+ K generated in financing for African designers and artisans, and a viable platform to showcase in the U.S via\u00a0 media such as CNN International\u00a0 ( CNN Interviews), \u00a0Los Angeles Times<\/a>\u00a0, Destiny Magazine<\/a> (South Africa), Elle<\/i>\u00a0\u00a0(Bulgaria), Black Enterprise<\/a>, \u00a0Washington Post<\/a>, and Huffington Post thereby exposing emerging luxury brands from Africa.<\/p>\n

Through partnerships, quality productions, campaigns,<\/a> and media placements Adir\u00e9e is establishing the way\u00a0consumers should view products from Africa (i.e. Made in Angola, Made in Zimbabwe, or Made in Nigeria). <\/i>\u00a0Using communications strategies such as\u00a0 hosting international \u201cAfrica fashion Weeks\u201d and igniting a trend via their original idea of establishing and hosting African Fashion Weeks throughout global fashion capitals and thus\u00a0birthing Africa Fashion Week\u00a0New York<\/a>\u00a0|\u00a0\u00a0London<\/a>\u00a0|\u00a0Paris<\/a>\u00a0|\u00a0Milan<\/a>\u00a0| Berlin<\/a>\u00a0| Tokyo<\/a>.<\/p>\n

After receiving an official proclamation from Mayor Bloomberg in its first year (2010) of producing Africa Fashion Week in New York \u00a0( AFWNY ) , it has blossomed into a platform for designers from Africa to be featured in internationally acclaimed print, online media and publications such as Marie Claire Magazine (Netherlands) Elle Magazine (Bulgaria), Bullet Magazine, Huffington Post, Black Enterprise,\u00a0 Magazine, and the Washington Post, to cite a few.<\/p>\n

\"Sarfo<\/a>Directed by Nigerian born Adiat Disu, the president of Adiree, a branding and communications firm in New York, Adiree provides talented designers from the African Diaspora a platform to showcase their design, promote their brands and raise their visibility on a global fashion stage. Sixteen (16) handpicked designers showcased at the event representing various countries in Africa such as Morocco, Uganda, Kenya, Ghana, and the diaspora.<\/p>\n

At this year\u2019s AFWNY were designers from Morocco; Khadija Moroccan Caftan NY and Sana Redwani; designers from Kenya, Sara Karay. Uganda had; Kaela Kay by Catherine Addai and Sarfo of Styles. Each designer brought his\/her unique aesthetic to the runway giving a combination of unique creativity and passion.<\/p>\n

\"Eaden<\/a>Guests included Tinsel <\/a>star and celebrity<\/a> Gbenro, <\/a>walking as a model for designers such as Bill Witherspoon, Eaden Myles, and Sana Redwani; \u00a0powerful media personalities including Christina Brown, journalist and anchor for Arise TV who was in attendance wearing Ghanaian designer 54 Kingdom\u2019s outfit while sitting front row Thursday \u2013 Saturday.\u00a0