{"id":5875,"date":"2013-02-19T22:13:07","date_gmt":"2013-02-19T22:13:07","guid":{"rendered":"https:\/\/africafashionweek.com\/newyork?p=5875"},"modified":"2018-06-04T21:51:46","modified_gmt":"2018-06-04T21:51:46","slug":"african-fashion-opportunities-and-challenges-discussed-at-harvard-africa-business-conference","status":"publish","type":"post","link":"https:\/\/adiree.com\/magazine\/african-fashion-opportunities-and-challenges-discussed-at-harvard-africa-business-conference\/","title":{"rendered":"Harvard Africa Business Conference & African Fashion"},"content":{"rendered":"
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Contact:\u00a0 Jen
Jen@Adiree.com | 229 234 7330 \u00a0 \u00a0<\/b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/b>\u00a0<\/b><\/p>\n

POST PRESS RELEASE: \u00a0Harvard Africa Business Conference \u2013 African Fashion Opportunities and Challenges <\/b><\/p>\n

February 19th<\/sup>, 2013- Boston, MA-<\/b> Adiat Disu, the President of Adiree (a communications and branding firm in New York), who produces Africa Fashion Week held in July, annually supported by Mayor Bloomberg;\u00a0along with West African designer Ituen Bassey, East African designer Ally Rehmtullah \u00a0and Founder of Africa\u2019s first Fair Trade Certified apparel factory Chid Liberty of \u00a0Liberty & Justice spoke about challenges and\u00a0opportunities\u00a0related to Africa\u2019s emerging retail culture and fashion goods on February 16, 2013 (The Economics of the African Fashion Industry: Current Opportunities & Challenges<\/a>), during the 15th Annual Harvard Africa Business Conference, \u00a0held from\u00a0February 15th-17th, 2013.<\/p>\n

The panel explored the African fashion industry by thoroughly examining each step of the value chain, current incentives and key considerations around local versus outsourced production to achieve cost competitiveness.<\/p>\n

\u201cIn order for African Fashion to succeed the fabric of Africa\u2019s manufacturing and supply chain , the thread of Marketing and Public Relations and the pattern of Retail must be adapted to fit the needs of emerging designers from Africa\u201d states Disu.<\/p>\n

\u201cWith the motto:\u00a0Luxury Brands Focused Globally,<\/i>\u00a0Adir\u00e9e\u00a0TM\u00a0has focused on re-branding Africa, as a destination for luxury brands, and has taken exclusive brands from Africa and placed them on nationally esteemed and recognized platforms via placements in distinguished media outlets like CNN, Elle,\u00a0Washington Post<\/a>, Huffington Post, and more,\u201d\u00a0says Disu.<\/p>\n

Through partnerships, quality productions, campaigns, and media placements Adir\u00e9e is establishing the way consumers should view products from Africa (i.e. Made in Angola, Made in Zimbabwe, or Made in Nigeria). \u00a0Using communication strategies such as \u00a0hosting international \u201cAfrica Fashion Weeks\u201d ignited a trend, via Adiree’s original concept of establishing and hosting African Fashion Weeks throughout fashion capitals thus birthing Africa Fashion Week throughout fashion capitals thus\u00a0Africa Fashion Week\u00a0New York<\/a>\u00a0|\u00a0\u00a0London<\/a>\u00a0|\u00a0Paris<\/a>\u00a0|\u00a0Milan<\/a>\u00a0| Berlin<\/a>\u00a0| <\/a>Tokyo.<\/a><\/p>\n

For photos please download images here<\/a> and for more information about the event please visit Harvard Africa Business Conference.<\/a><\/p>\n

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Contact:\u00a0 Jen Jen@Adiree.com | 229 234 7330 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 POST PRESS RELEASE: \u00a0Harvard Africa Business Conference \u2013 African Fashion Opportunities and Challenges February 19th, 2013- Boston, MA- Adiat Disu, the President of Adiree (a communications and branding firm in New York), who produces Africa Fashion Week held in…<\/p>\n","protected":false},"author":1,"featured_media":5839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[169,172],"tags":[1757,176,1758,116,1759,1760,1761,1763,1762,1764,1766,1767,1768,183,1769,1770,1771,378,1006,1012,1772,455,1773],"_links":{"self":[{"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/posts\/5875"}],"collection":[{"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/comments?post=5875"}],"version-history":[{"count":1,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/posts\/5875\/revisions"}],"predecessor-version":[{"id":14064,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/posts\/5875\/revisions\/14064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/media?parent=5875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/categories?post=5875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/tags?post=5875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}