{"id":5103,"date":"2012-11-12T02:12:12","date_gmt":"2012-11-12T06:12:12","guid":{"rendered":"https:\/\/africafashionweek.com\/newyork?p=5103"},"modified":"2012-11-12T02:12:12","modified_gmt":"2012-11-12T06:12:12","slug":"the-80s-call-designer-and-stylist-gema-siveroni-from-madrid-inspired-by-african-fashion-interview-african-fashion-inspire","status":"publish","type":"post","link":"https:\/\/adiree.com\/magazine\/the-80s-call-designer-and-stylist-gema-siveroni-from-madrid-inspired-by-african-fashion-interview-african-fashion-inspire\/","title":{"rendered":"The 80’s Call : Designer and Stylist Gema Siveroni From Madrid Inspired by African Fashion"},"content":{"rendered":"
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Gema Siveroni<\/em>: fashion designer and stylist from Madrid who’s brand is violently vibrant and textured is in the African 80’s.\u00a0 Africa 80’s, Siveroni’s campaign showcases her use of fabrics and textures, shapes and colors; as weapons for the fashion-able, who are all about artistic expression and are in search of an creative outlet. <\/em><\/p>\n

Her current campaign, Africa 80’s is a rave in the jungle, where she plays with colours, attitudes, and identities.\u00a0 We’ve plugged into her loud speakers and are tuning everything else out. Africa 80’s – a modern flash of the continent that gave birth to the human party.\u00a0 DJ, spin that record and bump to this interview. <\/em><\/p>\n

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1_ What is African Fashion to you ?<\/strong><\/p>\n

African Fashion inspires me. It evokes deep culture.As I see it, African Fashion conveys strength, race, color, volume\u2026. contrary to the simplest styles so much used nowadays.<\/p>\n

2 _ Describe Who You are as a designer<\/strong><\/p>\n

As a designer and fashion stylist, I have always see it as an artistic way of expression.\u00a0 I like to set challenges:\u00a0 get two completely different concepts and mix them into one and of course, make it my own challenge.\u00a0 I like to get involved in the whole process:\u00a0 from managing it as stylist, to the more detailed designing, up to tailoring it myself.\u00a0 My dedication and control over the process is such that I think it may be translated into illness!!<\/p>\n

3_. What advice do you have for upcoming designers?\"\"<\/a><\/strong><\/p>\n

An advice that I have discovered as a real fact:\u00a0 Do not ever give up since we have chosen a very competitive field.\u00a0 Once you reach the top, do not forget how wonderful it was to meet this goal.\u00a0 You better learn how to enjoy it.\u00a0\u00a0 I am building my brand for the future.\u00a0 I feel this is the most wonderful stage of the project. I am not yet at the top, but I am enjoying\u00a0 every accomplishment.<\/p>\n

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4_. What makes your brand different from other fashion brands?<\/strong><\/p>\n

Gema Siveroni is a mixture of current times, the trend of the eighty\u00b4s and African inspired clothing.\u00a0 Turbans, printed fabrics, coloured fabrics, more geometric cuts, straight skirts and incredible high heels.<\/p>\n

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5_. What Celebrities Would you Like to Dress (Local or National)<\/strong><\/p>\n

Undoubtedly, Erikah Badu and Algebra Blessett.<\/a>\u00a0 They are very glamorous.\u00a0 However, I can say that I admire Belen Bembe.\u00a0 We started taking quick promotional photographs of her, as a model or the face of Gema Siveroni.<\/p>\n