{"id":4493,"date":"2012-07-02T12:48:17","date_gmt":"2012-07-02T12:48:17","guid":{"rendered":"https:\/\/africafashionweek.com\/newyork?p=4493"},"modified":"2018-06-11T00:37:37","modified_gmt":"2018-06-11T00:37:37","slug":"adiree-launches-ad-campaign-for-africa-fashion-week-new-york-2012-luxury-untamed","status":"publish","type":"post","link":"https:\/\/adiree.com\/magazine\/adiree-launches-ad-campaign-for-africa-fashion-week-new-york-2012-luxury-untamed\/","title":{"rendered":"Adir\u00e9e Launches Ad Campaign for Africa Fashion Week New York 2012: Luxury Untamed TM"},"content":{"rendered":"
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FOR IMMEDIATE RELEASE<\/strong><\/p>\n

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Talent & the Definition of Fashion from Africa Cannot Be Tamed.<\/strong><\/p>\n

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Adir\u00e9e Launches Photo Campaign for<\/strong> Africa Fashion Week New York 2012: Luxury Untamed<\/em><\/strong><\/p>\n

(Read the Press Release)<\/a>
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WATCH AFRICA FASHION WEEK CAMPAIGN HERE\u00a0<\/a><\/h2>\n

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New York, NY<\/strong>-May 2012-Adir\u00e9e, the parent company and producer of Africa Fashion Week New York (AFWNY) launches a photo campaign themed \u201cLuxury Untamed\u201d. AFWNY, a luxury multi-day event produced by Adir\u00e9e, will take place at the Broad Street Ballroom on July 12th<\/sup>, 13th<\/sup>, 14th in New York City\u2019s financial District.<\/p>\n

The campaign, photographed by Avaloni Studios, reflects the unpolished side of high-end lifestyle. That is, the man or woman who is all about the luxury lifestyle who has a wild and contradictory \u201cunsophisticated side to them as well\u201d, regardless of how \u201chow class\u201d one can be perceived to be. Those statement-making photos simultaneously represent the free spirits of the emerging African designers\u2014their talent and unique fashionable aesthetics which cannot be tamed by social constraints.<\/p>\n

For more information concerning the campaign please visit www.youtube.com\/afwny<\/a> or view photos at https:\/\/africafashionweek.com\/newyorkcampaign\/<\/a><\/p>\n

WATCH BEHIND THE SCENES OF LUXURY UNTAMED VIDEO<\/p>\n

The rapidly growing African Fashion industry now starts to catch the world\u2019s attention and corrects the stereotypes that the African designs are mainly tribal. Key topics to be discussed at the 12th<\/sup> annual International Herald Tribune\u2019s luxury conference, the premier annual forum for business and creative leaders from across the global luxury goods industry, include the potential of Africa-both as a producer and ultimately consumer of luxury goods. At the heels of this prestigious conference, the AFWNY 2012 campaign luxury untamed speaks to the raw and beautiful fashions that come from African designers.<\/p>\n

\u201cThe photo shoot represents designers showcasing in Africa Fashion Week in New York, and our mission to define some of Africa\u2019s Fashion as synonymous with the word Luxury and as competitive in the luxury markets as European brands have been. Again we\u00a0 [Adiree] are constantly redefining the perceptions of fashion coming from the continent or being made in Africa.\u201d\u2014Adiat Disu<\/p>\n

Luxury is an industry that worth over 100 billion USD. The global demand for luxury goods has been consistently increasing at a rate of 25 to 50 percent for the past many years, with the only exception being the year 2009, during which the market experienced the impacts of the US sub-prime crisis. It is excited to see that the African luxury industry is now sharing the pie in a traditionally European dominated market.<\/p>\n

The global demand for luxury goods has been consistently increasing for the past many years, with the only exception being the year 2009, during which the market experienced the impacts of the US sub-prime crisis.<\/p>\n

The photo campaign will kick off during the month of May and run until AFWNY with the first ads featuring clothes from designers showing at AFWNY, make-up by AFWNY head makeup artist Renarda Joy<\/p>\n

AFWNY includes runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designers Francis Hendy, Korto Momolu, and designers like Mafi, Attolle Collection, Geraldo Fashions and others will showcase.\u00a0 For more information about AFWNY, please visit: www.afwny.com<\/a><\/p>\n

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About Adir\u00e9e:\u00a0 <\/strong><\/p>\n

Adir\u00e9e, based in NYC, NY, focuses on event production, organization, and consulting for small to medium size clients in the areas of Fashion,\u00a0Home D\u00e9cor, and Beauty.<\/p>\n

For More Information Contact:
\nAdir\u00e9e \u2502Public Relations
\nJamilla
\npr@adiree.com
\nwww.adiree.com<\/p>\n

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FOR IMMEDIATE RELEASE Talent & the Definition of Fashion from Africa Cannot Be Tamed.   Adir\u00e9e Launches Photo Campaign for Africa Fashion Week New York 2012: Luxury Untamed (Read the Press Release) WATCH AFRICA FASHION WEEK CAMPAIGN HERE\u00a0 New York, NY-May 2012-Adir\u00e9e, the parent company and producer of Africa Fashion Week New York (AFWNY) launches…<\/p>\n","protected":false},"author":6,"featured_media":14097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[169,160],"tags":[196,220,174,349,1357,1358,1359,1017,1360,179,198,136,1361,1362,1363,564,1218,1106,146,1006,1364,1365,1366,1367,1368],"_links":{"self":[{"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/posts\/4493"}],"collection":[{"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/comments?post=4493"}],"version-history":[{"count":5,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/posts\/4493\/revisions"}],"predecessor-version":[{"id":14103,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/posts\/4493\/revisions\/14103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/media\/14097"}],"wp:attachment":[{"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/media?parent=4493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/categories?post=4493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adiree.com\/magazine\/wp-json\/wp\/v2\/tags?post=4493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}