{"id":12005,"date":"2016-10-02T06:00:13","date_gmt":"2016-10-02T06:00:13","guid":{"rendered":"https:\/\/africafashionweek.com\/newyork\/?p=12005"},"modified":"2018-06-18T12:56:27","modified_gmt":"2018-06-18T12:56:27","slug":"post-press-release-nyfw-meets-africa-trunk-collectives-adiree-concept-store","status":"publish","type":"post","link":"https:\/\/adiree.com\/magazine\/post-press-release-nyfw-meets-africa-trunk-collectives-adiree-concept-store\/","title":{"rendered":"POST PRESS RELEASE: NYFW Meets Africa, Trunk Collectives, Adiree Concept Store"},"content":{"rendered":"
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We hope you were able to attend Adiree \u00a0NYFW Africa : Trunk Collectives. If not no worries. We’re here to share\u00a0<\/strong>our stories.\u00a0<\/strong><\/div>\n
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Trunk Collectives flourishes during, New York Fashion Week Africa. Brands that took part in the newest event platform Trunk Collectives were featured in Soho. Trunk Collectives is a contemporary growth-hacking and sales-driven platform for multicultural and ethically conscious brands.<\/div>\n
Opening day for Trunk Collectives, a one-day activation under the\u00a0Africa Fashion Week<\/a>\u00a0(www.AfricaFashionWeek.com<\/a>) brand, commenced on Saturday, September 10, 2016 at a Soho studio gallery (104 Charlton St, New York, NY 10014104, between Hudson Street. and Greenwich Street). \u00a0Here, the launch of the first installation of Trunk Collectives (concept store), fashion presentation (promotion) and mixer (relation building\/networking event) took place. Hosted by\u00a0Adiree Communications and PR firm<\/a>, guests experienced multiple layers of culture while attending New York Fashion Week. Sponsors included\u00a0Aveda\u00a0and\u00a0New York Surgical Arts<\/a>\u00a0(NYSA), a private cosmetic surgery practice in New York specializing in facial and body cosmetic surgery\u00a0and ardent supporters of the global arts and science of beauty – with the belief that both go hand in hand.<\/div>\n
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The event space was a contemporary all white, gallery. Uniting people and brands for a great cause.\u00a0Under Adiree, Trunk Collectives concept store five designers filled the room with impeccable creations ranging from hand crafted luxury leather accessories to unique runway pieces.\u00a0To add to the shopping experience models walked the event displaying pieces from designers featured at Trunk Collectives. Placed in a sitting presentation, attendees were able to get up close and personal with the clothes and truly create an intimate shopping experience for themselves. The top international house beats played throughout the night. Sparkling wine and hors d\u2019oeuvres were served, and in the midst of wonderful clothes was wonderful laughter and unity to create a truly unique shopping ambience for guests.<\/div>\n
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The multiple layers of African fashion continued to be the point of discovery throughout the night\u2019s event. Trunk Collectives was\u00a0also created\u00a0to\u00a0commemorate the launch of Shop Adiree and (upcoming e-commerce platform). This specific collective showcased a collection of various pieces to shop right off the runways of past\u00a0AFWNY<\/a>\u00a0events. Attendees were able to shop all night (4pm\u00a0door opening time to9:00pm\u00a0closing time). From South African designers Darryl Jagga \u00a0pieces to body con dresses from Farai Simoyi, the collective presented the customer direct access to all that is african fashion\u00a0in one day.<\/div>\n
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“Through each\u00a0of our platforms we\u00a0provide a more diversified perspective on the different\u00a0layers (attributes) that\u00a0Africa\u00a0(as well as other emerging markets) have to offer the global retail scene –sustainability and authentic cultural stories. \u2013 Adiat Disu.<\/div>\n
The designers who showed their collections were:<\/div>\n