Edun is a company founded on a commitment to encourage African trade. Although it debuted back in 2005, it has been said that the company is just beginning to emerge from its cocoon. Edun’s first advertising campaign is said to be coming out this month; it features six different species of African butterflies fluttering around a pair of models—one African-American and one Caucasian who are locked in an embrace. Taking their name globally, these ads plan to be placed in the major fashion titles this month, and distribution agreements are taking place across Bloomingdales and Neiman Marcus in the U.S., as well as well known stores in Japan and France, to name a few.
