Diesel and Edun have teamed up to turn a new leaf in Denim. Created by Bono and his wife Ali Hewson, Edun has always been a company to embrace and incorporate its founders’ love for Africa into their production and fashion pieces. After travelling to Africa this past year, Renzo Rosso, founder of Diesel and the Edun masterminds decided to collaborate to further encourage trade and long lasting relationships with African countries and the continent as a whole. After all, that is part of Edun’s mission and what’s a better way to spread encouragement than with a must have on everyone’s list — Jeans.
The collection will be available online and in stores.
Keep a look out for something brand new.
Coming in March 2013.
Link: Diesel + Edun