Design by U Turns Cultural Inspiration Into Personalized Fashion

Fashion is all about taking what you have an making it uniquely you.  Design by U jewelry designer, Fatima Samad, has known that from a young age when she began to adorn herself with interesting and always unique pieces.

The inspiration for the line comes from rich, artistic environments and combines Eastern and Western African culture to create something beautiful and unique for everyone.  Her fresh and modern interpretations stood out on the runway of AFWNY 2011 while her models were adorned in simple black clothes to let the jewelry take center stage.  There is no better way to express your individuality that with a piece of jewelry from Design by U.