Fikirte Addis, the young emerging designer behind Yefikr Designs is mainly known for turning Ethopian fabrics into tailored made and fashionable designs without losing its cultural touch for the modern day woman. The fabrics are well known for their sophistication, colorfulness and uniqueness. Fikirte believes, “It is important for me not to lose the connection I have to my culture, just giving it a modern twist and bringing it to the international fashion arena”. Since starting her own label in 2009 she has been able to give back to her community and connect her passion for psychology and fashion.