Event Recap with Images : NYFW Meets Africa, Trunk Collectives, Adiree Concept Store

Event Recap with Images : NYFW Meets Africa, Trunk Collectives, Adiree Concept Store

Press contact:

Adiat Disu| media@adiree.com

+1-888-520-9602| New York, NY

We hope you were able to attend Adiree  NYFW Africa : Trunk Collectives. If not no worries. We’re here to share our stories. 

Recap with Images:

Trunk Collectives flourishes during, New York Fashion Week Africa. Brands that took part in the newest event platform, Trunk Collectives, were featured and retail in Soho. Trunk Collectives is a contemporary growth-hacking and sales-driven platform for multicultural and conscious brands.

Opening day for Trunk Collectives, a one-day activation under the Africa Fashion Week  brand, commenced on Saturday, September 10, 2016 at a Soho studio gallery (104 Charlton St, New York, NY 10014104, between Hudson Street. and Greenwich Street).  Here, the launch of the first installation of Trunk Collectives (concept store), fashion presentation (promotion) and mixer (relation building/networking event) took place. Hosted by Adiree Communications and PR firm, guests experienced multiple layers of culture while attending New York Fashion Week. Sponsors included Aveda and New York Surgical Arts (NYSA), a private cosmetic surgery practice in New York specializing in facial and body cosmetic surgery and ardent supporters of the global arts and science of beauty – with the belief that both go hand in hand.

The event space was a contemporary all white, gallery. Uniting people and brands for a great cause. Under Adiree, Trunk Collectives concept store, five designers filled the room with impeccable creations ranging from hand crafted luxury leather accessories to unique runway pieces. To add to the shopping experience models walked the event displaying pieces from designers featured at Trunk Collectives. Placed in a sitting presentation, attendees were able to get up close and personal with the clothes and truly create an intimate shopping experience for themselves. The top international house beats played throughout the night. Sparkling wine and hors d’oeuvres were served, and in the midst of wonderful clothes was wonderful laughter and unity to create a truly unique shopping ambience for guests.

The multiple layers of African fashion continued to be the point of discovery throughout the night’s event. Trunk Collectives was also created to commemorate the launch of Shop Adiree and (upcoming e-commerce platform). This specific collective showcased a collection of various pieces to shop right off the runways of past Africa Fashion Week events. Attendees were able to shop all night (4:00 pm door opening time to 9:00 pm closing time). From South African designers Darryl Jagga pieces to body con dresses from Farai Simoyi, the collective presented the customer direct access to all that is contemporary, culturally-inspired, and eco-conscious in one day.

“Through each of our platforms we provide a more diversified perspective on the different layers (attributes) that Africa (as well as other emerging markets) have to offer the global retail scene –sustainable products and authentic cultural stories.” – Adiat Disu.

The designers who showed their collections were:

• Renowned Ethiopian designer Fikirte Addis
• London-based Liberian Accessory brand | Sareptha Rose
• Zimbabwean label | Shangani Fashions
• Gambian Accessory label | Tegaa
• Togolese fashion label | Tiagbe of Kososhi

For full schedule and more information please visit TrunkCollectives.com 

The sheer effortlessness of Fikirte Addis’ textured earth-toned pieces grabbed the attention of many eyes in the room. It showcased the bare foundation of Africa in its truth and in its minimalistic state.

Just across stood displays of Tegaa Accessories in all of their vibrancy; an often popular extension of African fashion. Tie dyed leather clutches and cowries in pearly whites played upon the scenery with various splashes of strength & color. Customers, left and right, were grasping at the elegant cowrie chokers that were soon sold out before the end of the night.

Shangani Fashions’ table and racks were not only filled with vibrant patterns, but numerous designs that many have recognized as uniquely African. Laughter and twirls were abundant, while guests tried on dresses that billowed and blazers that cinches the waist mirroring the spirit of the fashion displayed. A customer, ecstatically exclaimed, “I love my new blazer. Oh my gosh.”

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Sarephtha Rose’s accessories took us back to the luxuriously cool and chic serenity of Africa. A collaboration between Guinean and Liberian artisans resulted in craftsmanship like no other with nude toned bags that featured traditional weaving techniques, tanning, and embroidery.

The serene accessories of Sareptha Rose were a perfect pair for Shangani Fashions’ outspoken prints in classic silhouettes. The scale and grace of Africa was evident through the collection and was quite an attraction to many viewers. A beloved customer grasped at the opportunity to purchase a wallet.

Behind the scenes at fashion week PRIMP Agency created fresh looks as the official beauty sponsors of the platform. Creative Director Nyorh Agwe led the models, backstage team, and volunteers to ensure proper setup, makeup and hair throughout the evening, featuring designs soon-to-be featured on the e-commerce platform Adiree.com.

Lifestyle brands were featured and sold, fashion hand-crafted by artisans and supported by driven entrepreneurs, were on display .  Founders,  influencers, socialites, celebrity models from America’s Next Top Model graced our red carpet and shopped the store.  Board Certified Cosmetic Surgeon, Dr. Gordon Andan the lead surgeon and Founder of New York Surgical Arts, graced the event with his team, as heavy supporters of the arts and beauty. For more information visit NYSA www.nysurgicalarts.com . Also in attendance were the likes of Ted-X speaker, Nana Ekua Brew-Hammond, author of the novel, Powder Necklace which Publishers Weekly called “a winning debut.”

Special thank you to our wonderful and precious brands, partners, sponsors, guests, and volunteers.

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About ADIRÈE Communications & PR

ADIRÈE Communications & PR solutions help multinational corporations collaborate with Africa based brands, and integrate with multicultural influencers globally. It’s trusted portfolio of events, media sites, and brand building service offerings along with its team of multidisciplinary experts provide companies solutions to navigate emerging markets in the fast moving world. We develop solutions, media, marketing & retail installations for companies while providing globally minded & eco-conscious consumers with modern, exciting and  sustainable alternatives to connect to Africa and meaningful programs. We curate, bridge, & develop partnerships between the world & Africa. Adiree Communications & PR is a Adiree business. For more information, visit Adiree Communications

• FORBES | “Promoting Brands From Africa On A Global Scale”
• FORBES| “Communications And Branding Agency That Understands The Business Of The African Fashion Industry”
• Black Enterprise | “Everyday Heroes: Young Entrepreneur Promote Economic Growth In Africa Through Fashion”
• Black Enterprise | “Adiat Disu, (Founder of Adiree) one of the 10 Power Women that offer the world greatness, from the continent to the Diaspora”
• CNN Article | “Adiree Creates A Global Platform For African Fashion”
• CNN International Video| “CNN International’s Isha Sesay Sits Down With The Woman Behind Africa Fashion Week”
• CNN International| “African Fashion In The Big Apple”
• CNN International| “Adiree To Show African Designers To A Global Audience”
• Washington Post| “Luxury Marketing Boutique Company”

About Africa Fashion Week

New York Fashion Week Africa, under the brand Africa Fashion Week is a social enterprise: a platform for trade, marketing and development of Africa through ethical practices and fashion. New York Fashion Week Africa was made for the need to bridge the gap, connect continents, and provide a platform for international retailers and designers worldwide. In 2009, Adirée founded the Africa Fashion Week (in fashion capitals) concept, a platform for placing structure around Africa’s developing retail and fashion industry and promoting international economic partnerships. (Read more on FORBES)

Our platforms aim to educate, empower, and connect inspirational brands and individuals interested in breaking down barriers and creating structure around industries for business. Our premier launch of Africa Fashion Week (AFW) in New York, attracted more than 1,500 industry insiders. The event also secured the support and an official proclamation from New York City Mayor Michael Bloomberg, who emphasized the event would promote tourism to New York with 70% of designers coming directly from Africa; thereby further fostering a relationship between the U.S. and Africa.

About Trunk Collectives

Trunk Collectives : a series of contemporary sales events and concept stores where vendors present and sell their merchandise. Visit : TrunkCollectives.com 

Trunk Collectives acts a growth-hacking and sales-driven platform for multicultural and ethical conscious brands. This new activation is a cross cultural and ethical brand extension of Africa Fashion Week (AfricaFashionWeek.com) . The platform is for owners of socially impactful and/or eco friendly brands, who  need an affordable, yet a contemporary platform to sell and enter into mainstream markets.