USAID, Ethiopia & New York

OVERVIEW

USAID East Africa Trade Hub works with credible international, regional public and private sector partners. USAID East Africa Trade Hub partnered with Adiree Communications to develop programs and opportunities to improve competitive regional and international trade and textiles in East Africa.

Adiree Communications implemented and provided information design and corporate communication solutions, media and public relations strategies, web and  e-commerce development , and international brand development strategies to improve the exposure and accessibility of Africa’s retail markets and  brands.

International integration is key to fostering development of East Africa’s brands and increasing the competitiveness of African products globally.