Communication Campaign : The Pattern of Sustainable Luxury™

Today, consumers around the world do want to live more sustainably. Many expect businesses to play a positive role in society and feel that when it comes to driving positive change, brands bear as much responsibility as governments. The same is true for retail businesses and even more luxury retail businesses (given the price tag and margins accepted by the very consumers they affect with nonsustainable practices).

Sustainability is not a luxury (exclusive to communities who can afford to prioritize eco and green practices) but a requirement for all.

Mounting evidence shows that underrepresented communities, those with lower incomes are more likely to face the results (health + environmental risks) of non-sustainable practices.

Generically speaking 68% of empowered consumers will align their dollar spend with sustainable products or businesses with sustainable business practices.

The Pattern of Sustainable Luxury ™ mentioned/ featured on Huffington Post

is an Adiree Communications campaign the calls to attention the importance of sustainability in retail fashion and luxury goods.

Each year, Adiree (via its proprietary consumer-facing platform  Africa Fashion Week ) creates culture communications and marketing campaigns inclusive of editorial spreads and advertisements, pop-up shops, retail activations, and social media content to connect corporate and entrepreneurial brands with the conscious “cross-cultural consumer” and mission-driven multi-cultural influencer.

Our editorial campaigns have been featured in Elle (press clip here),   Destiny Magazine South Africa,  Elle South Africa, and Black Enterprise.