Gambian Game Changer in Fashion

Gambian Game Changer in Fashion

Media contact(s)

Adiat Disu
Founder & Communications Director
Adiree Communications & PR
Tel: +1 888 520 9602
E: pr@Adiree.com

Jisette Duran
Digital Communications & Community Lead
Adiree Communications & PR
Tel: +1 888 520 9602
E: hi@digital.adiree.com

New York, NY September 10, 2016 — Nay Secka, Founder of Tegaa premiered and sold her collection at the launch of the Adiree concept store in SOHO, 104 Charlton Street (between Hudson Street and Greenwich Street). The concept store took place during New York Fashion Week on Saturday September 10th, as a part of a New York Fashion Week [Africa] activation called Trunk Collectives (www.trunkcollectives.com).

Trunk Collectives is a platform hosting multicultural and ethical brands to present, sell and build brands capacity. The platform is designed to help expand the popularity of vendors as well as to advocate diversity through a contemporary series of sales events and concept stores.

This year’s platform was sponsored by Aveda and New York Surgical Arts and featured designers from shop Adiree and premium vendors such as Sareptha Rose by Robin S, Tegaa, and Shangani Fashions.

Gambia’s very own Nay Secka has set a platform in bringing traditional to present day. Through her brand, Tegaa, she presents a collection of luxury, ethical jewelry and accessories that are all handmade and passed down for generations. The products and designs from this line are unique as well as rare, but Nay has made it possible for them to be accessible to the public.

The United Nations says that Gambia is the smallest country in Africa, but Tegaa is an exquisite example of what Gambia has to offer everyone. The designs from the collection offer different pieces that are handmade by indigenous tribes of artisans located in Gambia. These handcrafted designs show a part of traditional Gambia through their colors and style, they show the culture of Gambia in every way. Nay Secka believes that by bringing these pieces to the public, she can demonstrate Gambia to the world. She wants to show culture that is seen in the pieces Tegaa offers and she has started in New York.

She gives back to the inspiration behind these pieces, Gambia, by making donations to Power Up Gambia. This charity provides solar-powered water and electricity to hospitals and clinics in Gambia.

According to Adiat Disu, founder of Adiree Communications and Public Relations, fashion events attract more than half a million visitors to come to New York City every year. “This is a great opportunity for Nay Secka to show off what the tiny country has to offer the world” says Jisette Duran, Digital Community Content Developer for Adirée “Through Tegaa she can show everyone, especially New York, that the size does not matter. Gambia shows immensity in culture, heart, and in tradition.”

About ADIRÈE  Communications & PR

ADIRÈE Communications & PR solutions help multinational corporations collaborate with Africa based brands, and integrate with multicultural influencers globally. It’s trusted portfolio of events, media sites, and brand building service offerings along with its team of multidisciplinary experts provide companies solutions to navigate emerging markets in the fast moving world. We develop solutions, media, marketing & retail installations for companies while providing globally minded & eco-conscious consumers with modern, exciting & sustainable alternatives to connect to Africa and meaningful programs. We curate, bridge, & develop partnerships between the world & Africa. Adiree Communications & PR is a Adiree business. For more information, visit www.communications.adiree.com

• FORBES | “Promoting Brands From Africa On A Global Scale”
• FORBES| “Communications And Branding Agency That Understands The Business Of The African Fashion Industry”
• Black Enterprise | “Everyday Heroes: Young Entrepreneur Promote Economic Growth In Africa Through Fashion”
• Black Enterprise | “Adiat Disu, (Founder of Adiree) one of the 10 Power Women that offer the world greatness, from the continent to the Diaspora”
• CNN Article | “Adiree Creates A Global Platform For African Fashion”
• CNN International Video| “CNN International’s Isha Sesay Sits Down With The Woman Behind Africa Fashion Week”
• CNN International| “African Fashion In The Big Apple”
• CNN International| “Adiree To Show African Designers To A Global Audience”
• Washington Post| “Luxury Marketing Boutique Company”

About Africa Fashion Week

New York Fashion Week Africa, under the brand Africa Fashion Week is a social enterprise: a platform for trade, marketing and development of Africa through ethical practices and fashion. New York Fashion Week Africa was made for the need to bridge the gap, connect continents, and provide a platform for international retailers and designers worldwide. In 2009, Adirée founded the Africa Fashion Week (in fashion capitals) concept, a platform for placing structure around Africa’s developing retail and fashion industry and promoting international economic partnerships. (Read more on FORBES)

Our platforms aim to educate, empower, and connect inspirational brands and individuals interested in breaking down barriers and creating structure around industries for business. Our premier launch of Africa Fashion Week (AFW) in New York, attracted more than 1,500 industry insiders. The event also secured the support and an official proclamation from New York City Mayor Michael Bloomberg, who emphasized the event would promote tourism to New York with 70% of designers coming directly from Africa; thereby further fostering a relationship between the U.S. and Africa.

About Trunk Collectives

TrunkCollectives : a series of contemporary sales events and concept stores where vendors present and sell their merchandise.  Visit :www.TrunkCollectives.com 

Trunk Collectives acts a growth-hacking and sales-driven platform for multicultural and ethically conscious brands. This new activation is a cross cultural and ethical brand extension of Africa Fashion Week (www.AfricaFashionWeek.com) . The platform is for owners of socially impactful and/or eco friendly brands, who  need an affordable, yet a contemporary platform to sell and enter into mainstream markets.

About Tegaa

Nay Secka believed in the tradition that Gambia had to offer and she wanted to show the world. Through this idea, Tegaa was created. Tegaa presents handcrafted luxury, jewelry and accessories that are made from artisan tribes located in Gambia, Africa.